I just got a catalog from Jessica London in my mailbox. The cover features a size-6 model wearing a pretty periwinkle shirt/shell set. Having never heard of this company, imagine my surprise to discover that they cater to women who wear sizes 14W-34W.
I say, “cater” but what I should say is that they sell clothing to this group of women–they cater to the misguided illusion that women who wear plus sizes need to be deluded into thinking that they will suddenly shrink to a size 6 upon donning the outfits.
There is not a single model in the entire catalog with a BMI over 20. Gah!!
I don’t wear plus sizes anymore, so I can’t buy anything from this company–and if I were wearing plus sizes, I wouldn’t know from the cover or inside shots that they carry them!
How is this considered “good” marketing?
I am hoping it isn’t–or that it doesn’t continue to be.
Things gotta change.
About Gina Lynette
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